Freelance

I was a key contributor in transforming the company’s flagship app with 45M DAU into a super app. After evaluating multiple concepts I came up with a solution that solved business goals, and I was also in charge of building an e-commerce platform from ground

Challenge

For most of the users the app served as a link to other services. We solved few tasks on spot, but couldn’t control the UX of visited external sites that also often lacked some features when compared to their mobile apps

Solution

Merging our services into a super app allowed us to provide answers without redirecting to a search results page or even to anticipate the question itself. The new architecture and technologies provided a better UX for the users as well as brought additional value for site owners and other Yandex products

Shortcuts for routine scenarios

Remember that goal of anticipating requests? I developed a shortcut format that solved recurring queries in a single or even zero clicks in cases when visual data was enough. The set of shortcuts was personalised and reflected the usage of Yandex services by a person

Mini apps in place of websites

To provide a better UX we turned mobile websites into mini apps – easy to navigate, built with unified guidelines and almost instant to load. With that technology we packed all of Yandex services in one super app, thus savi

E-commerce platform

To evolve the whole web experience, we promoted mini apps development to site owners. It became especially beneficial for E-commerces

If you are looking for a specific product online you may end up at a poorly built website, asking yourself if it is reliable to use. On the other hand, mini apps were made with user-friendly components and had ratings to improve both UX and credibility. It was a game changer for sellers, who experienced increased profits from satisfied customers. In the meantime, we got a transactional revenue stream in addition to the classic ad model